Monday, April 7, 2008
lazy, lazy, lazy
Are you kidding me? There's a market for this? People can't butter-or-cream-cheese their own bagels? Pathetic. Putting aside that the bagel itself looks gross - like just another bread product, rather than a chewy, dense, delicious bagel - and that even Kraft acknowledges it may only appeal to people who eat frozen bagels (yeah, I'm kind of a bagel snob), I can't get past the fact that consumers have such a need for convenience that the availability of this product would persuade them to eat breakfast when they might not otherwise make time.
Just make your breakfast the night before, people.
ETA: Frozen quesadillas, I've got my eye on you, too. How freakin' hard is it to throw some cheese on a tortilla and pop it in the microwave, if you really don't have time to do it on the stove?